Attribution reads the user level, mix modelling reads the aggregate level, and brand lift reads the experiment level. Where they converge, the true number stands.
Book a sessionFollows the path each cohort takes, and shares credit across the touches that shaped it.
Reads the whole market, and reveals the incremental effect each channel truly carries.
Runs a controlled test, and measures the causal shift a campaign creates.
One channel, read three ways. The dashboard reads one number, the mix model reveals the true incremental figure, and the recommendation writes itself.
Book a working session, and triangulate a channel from your own plan.
Book a working session